Click Tip - Archive: June 2012
Click Tip - Friday, June 29th, 2012 - Negative Keywords-Positive Results
The negative keyword tool is one of the most important features offered by PPC service providers. A negative keyword is a keyword that will not generate your ad in a search result. For example, if your company sells baseball gloves, you would want to create a Negative Keyword List revolving around the keyword “Glove”. Negative keywords could include “Winter”, “Medical”, “Latex” etc. Using this tool will help use your budget to the most relevant, qualified potential customers.
Click Tip - Tuesday, June 12th, 2012 - Utilize Search Engines & Internet Directories
Click Tip - Wednesday, June 06th, 2012 - Keyword Targeting Strategy
Choosing keywords that accurately depict your service or product deal is crucial in attaining a high level of conversions. To make sure your ads convert into real sales, it’s important that your keyword lists attract both quantity and quality search results. For example, if your company sells high-end watches, it is important to use keywords focusing on “quality” rather than “price”. While using keyword phrases such as “Cheap Watches” may increase exposure and click-throughs on your PPC ads, those searching this keyword are unlikely to continue navigating through your site, and even more unlikely to make a purchase. Therefore these clicks offer no monetary return, and ultimately deplete your ad budget.