Answers for every ClickReport workflow

Advertisers often use click fraud as shorthand for repeated or low-quality paid clicks that are unlikely to become customers. ClickReport does not prove intent on its own; it helps document patterns, campaign context, and business impact so you can decide what deserves review.

Ad networks may flag and credit some invalid traffic. The remaining challenge is operational: seeing unusual patterns early, understanding campaign-level impact, and taking consistent action before more budget is disrupted. ClickReport gives you an investigation and evidence layer for that workflow.

Platform reporting and exclusions are only part of the job. ClickReport gives your business an operational layer for faster decisions and stronger documentation.

ClickReport frames that workflow with campaign context, repeat-visitor evidence, and repeatable response steps so owners are not relying on ad-hoc exclusions alone.

1. Surface review-worthy behavior early before disruption compounds.
2. Investigate root cause across IP, visitor, referrer, and keyword context.
3. Review response workflows consistently instead of relying on ad-hoc manual reactions.
4. Maintain clear evidence for budget reviews and ad platform escalations.

ClickReport highlights repeat visitors, IP patterns, and campaign context so you can decide which traffic deserves review. For Google Ads campaigns you approve, ClickReport can support an IP exclusion workflow; it does not replace Google's invalid-traffic systems or prevent every invalid click.

In practice, that means combining investigation views with alerting so you can review unusual traffic, confirm whether a pattern deserves response, and act before more spend is wasted.

ClickReport is built for advertisers reviewing paid traffic to their landing pages. It is not an AdSense publisher fraud-prevention tool. Advertisers can still use ClickReport evidence to document unusual or repeated patterns and decide whether exclusions or other campaign changes are appropriate in platforms that support those actions.

For security, cancellations must occur through your account dashboard:

1. Log into your ClickReport account.
2. Navigate to Account Settings.
3. Select Unsubscribe From ClickReport.

Note: Email requests to support will not cancel your account. Users must complete the in-app process.

Place the script just before the closing </body> tag to avoid conflicts with other scripts or page content.

Grab your unique tracking snippet from the ClickReport dashboard so your account ID is embedded correctly.

Yes. Ensure Google Tag Manager (GTM) runs directly on your site (not in sandbox mode).

Using a Custom HTML tag

Paste the ClickReport script tag into the Tag Configuration HTML box and publish.

A GTM template is a packaged tag definition that can appear in Google's template system. ClickReport setup does not require one; the Custom HTML tag is the clearest path.

Use a short tag value (up to 12 characters) with A-Z, 0-9, hyphen (-), or underscore (_). Avoid spaces and other special characters.

Recommended setup in Google Ads is to set your tracking template to {lpurl} and your final URL suffix to crtag=yourtag at the account, campaign, ad group, or ad level.

Recommended examples:

• crtag=myad1
• crtag=watch_sale
• crtag=demo11-12
• crtag=bing_kw1
• crtag=yahoo-key

Avoid tags with special characters:

• crtag=$mon&
• crtag=^4cash

If you must tag a single ad URL manually, use ?crtag=google1 (or &crtag=google1 when query parameters already exist).

Google Ads and Microsoft Advertising both support IP exclusions to stop ads from serving to specific addresses.

Exclusions in Google Ads

Open campaign settings, find the IP exclusions section, add the addresses you want to exclude, and save.

Exclusions in Microsoft Advertising

1. Open Campaigns and choose the campaign you want to update.
2. Go to Settings and locate IP exclusions.
3. Enter one IP address (or supported range) per line and save.

Microsoft Advertising notes:

• Exclusions are configured at campaign scope.
• Platform limits can vary by account type and interface version.
• Review current platform docs if you manage large exclusion lists.

Why this matters

Platform exclusions are the execution step. ClickReport improves the decision step by identifying repeat visitors or IPs, correlating behavior across campaigns and sessions, and preserving a historical record of when and why each exclusion was recommended or applied.

ClickReport keeps that exclusion workflow tied to repeat-visitor history, campaign context, and prior actions so decisions stay documented instead of becoming one-off fixes.

ClickReport associates recorded visits with a persistent identifier alongside IP data. Review unusual behavior by combining visitor IDs with device details and campaign tags to spot patterns even when IPs rotate.

Those signals are also preserved in exportable investigation records, so you can revisit the pattern later or send the evidence to an ad platform when you need to document what happened.