Frequently Asked Questions
Click fraud is when someone is repeatedly clicks on your website (either manually or using an automated program) with the intention of depleting your pay-per-click sponsored advertising budget. Once your budget has been depleted, your pay-per-click advertisements will no longer appear for the remainder of the month; hence, making your website unavailable for visitors. Click fraud is normally practiced by your competitors but not always.
How do I know if my pay-per-click campaign is a victim of click fraud? You won't That's the problem. Only ClickReport can tell you for sure the clicking history that has occurred on your website's pay-per-click campaign. ClickReport provides you with Detailed Ad Campaign Reports that help you to quickly identify click fraud.
ClickReport has been specifically designed to help you identify an excessive number of visits by the same IP address to your website. ClickReport gives you the option to take action! You can exclude those potentially fraudulent IP addresses from your Google pay-per-click campaign; hence, your website won't show on their computer!
While Google AdSense currently offers no IP exclusion tool, any advertiser on your site who uses ClickReport.com in their AdWords campaign is ultimately helping to protect your website from fraudulent click activity. Fraudulent clicks can cause Google to penalize website owners, and in some cases shut down their AdSense account. When ClickReport.com protects advertisers from click fraud, it is subsequently protecting the website in which the advertisement is displayed on.
For security and privacy reasons, ClickReport requires users to follow our simple unsubscribe process as described in ClickReport's terms and conditions agreement.
- Step 1. Log into your ClickReport account
- Step 2. Click on "Account Settings"
- Step 3. Click on the "Unsubscribe From ClickReport" button
Note: e-mail requests to support will not cancel your account. Users MUST follow the above instructions
While the Script can be placed in different locations on the page, the best place to place the ClickReport script is at the bottom of your page. Place it right before the closing body tag </body>
<h1>this is the last line of the page </h1>
This will prevent the script from interfering with, or being affected by, other things that may be incorporated into your page.
Your AdWords tag can be any alpha-numeric text up to 24 characters. (Do not use special characters, or spaces in your tag.) We suggest something descriptive, though most ClickReport members use the default google1. Using Bing or Yahoo does not make any difference, you still need to follow the same basic rules outlined here. You can customize your tags to fit your ad. With the recent Google change of enabling secure search by default for every user, it has become almost impossible to collect keyword data in the normal way. Eventually Bing and Yahoo are going to do the same. In order to fight this loss of data, we suggest using your keywords as part of your tag. Make a separate ad for each keyword, and use the keyword in the crtag for that ad such as ?crtag=yahoo-widgets In your report, the tag field will then show yahoo-widgets for that click.
Example of Correct Tags:
Example of Incorrect Tag (contains special characters):
Note: While not always necessary, we do suggest removing any trailing "/" from your URL before adding the ?crtag=....
Correct URL Example:
Incorrect URL Example:
Those who advertise on Google AdWords & adCenter can block their ads from specific IP addresses using an IP Exclusion tool.
How do I block an IP address in Google AdWords?
To enter an IP address in Google's IP exclusion tool, log into your AdWords account, and click on the Display Network Tab. At the bottom-right of the page, there is a 'Manage IP Address Exclusions' link that will bring you to the IP Exclusion tool where you can enter the IP addresses you wish to block. The IP Exclusion feature is organized by each AdWords Campaign, therefore if you have more than one campaign running, your IP exclusion lists can be customized to each campaign.
How do I block an IP address in Microsoft adCenter?
1. Log into your adCenter account.
2. Click Campaigns located along the top of the page.
3. Click the Campaigns tab located in the middle of the page.
4. Click the campaign (in the Campaign column) where you want to add the exclusion.
5. Click Settings.
6. If not already expanded, click Advanced settings.
7. If not already expanded, click Exclusions.
8. In the second box, enter the IP addresses that you want to be blocked from seeing your ads. Enter one IP address per line. You can also add a range of addresses using a wildcard character (*).
9. After you are done making your changes, click Save.
- IP exclusions must be added at the campaign level, not the ad group level.
- You can exclude a maximum of 100 IP addresses (or IP address ranges) per campaign.
- You can only exclude IPv4 addresses. These addresses must include all four octets, each with an integer that ranges from 0 - 255. Only the last octet can be a wildcard character (*). For example,127.0.0.*. This would include all IP addresses from 127.0.0.0 to 127.0.0.255.
Why Is This Useful?
If a competitor is clicking on your ads in order to deplete your budget, the IP Exclusion tool allows you to block that IP address from your PPC campaign. When a user's IP address is blocked, your ads will not be displayed on their computer, therefore they are not able to click on your ads or further deplete your budget. Many companies choose to block a competitor's IP address so as to prevent potential abuse, or to protect their ad copy from being pilfered. If you frequently search for your keywords but don't click on your ads, you may choose to block your own IP address to prevent your searches from impacting your click through rate.
Occasionally, abusers try to avoid IP identification by resetting their connection, and assigning a new IP address each time their connection and/or computer restarts. ClickReport however, features an additional tracking feature that places an identifying cookie on the visiting computer, generating a unique visitor ID number. This cookie tracks the click activity of the Visitor ID, apart from the IP Address, and can warn potential abusers through ClickReport.com's 4-tiered warning system, as well as send an immediate alert notification via email once a visitor ID has reached their click threshold. This information can be viewed in your 'Clicks Report' and can be submitted to Google as proof of visitor abuse when requesting these clicks not be counted.
Recently, Google made “Secure Searches” the Default. This has the effect of hiding Keyword data, as well as a few other items, to the ad targeted site. No longer will you be able to collect this data for use in determining which keywords are best. If you want this data, you are going to be limited by Google.
Fortunately, we do have somewhat of a solution to this.The crtag= variable is more versatile than you may think. You can embed the keywords themselves into the tag.A few examples are:
Every time a user clicks on your pay-per-click sponsored ad campaign, ClickReport keeps track. These statistics are compiled and available to you at your disposal, showing your website's traffic patterns, visitor history, and much more. ClickReport gives you two convenient ways to view your pay-per-click statistics:
- Log into your ClickReport account
- Receive daily e-mails showing visitor statistics
At present, ClickReport collects the following information from each visitor:
- IP address
- Cookie ID
- Session ID
- Referring search engine
- Keywords entered
- URL tag
- Warning level
Time Learn more about the Features of ClickReport.
Yes you can do this. However be certain that you are able to track the various traffic coming to the different pages using unique "crtags" on your Google Ads.
As long as you insert the same landing page script on the pages you would like included in the report and that you assign unique "crtags" to the ads you are tracking, then you will be able to track clicks to different pages in your report by viewing the referrer column of your report.
Besides combating click fraud, ClickReport can be used to analyze and monitor your pay-per-click sponsored ad campaigns, including visitor keywords and click-through activity. Take control of your pay-per-click campaign with ClickReport!
Yes, ClickReport will work with a CMS, however ClickReport does not currently sponsor any modules for any CMS. We would like to offer some advice. When working with a CMS it is best practice to implement changes their way. In the case of inserting the ClickReport landing page script, we recommend that you search their support site for a module, or plugin that has been contributed to the community and try it out.
If however you cannot locate a module for your CMS. For Wordpress we suggest the following,
Locate the page you wish to edit under the administration, and open it. Switch from Visual to text.
Insert your ClickReport script at the bottom of the existing page. Note: you can also insert the monitored by logo anywhere on your page as well.
Absolutely. We want you to be certain ClickReport meets your satisfaction before purchasing. We offer a 10 Day Free Trial, after which time your membership will begin, unless cancellation is initiated.
For less than a dollar per day, you can have the security of knowing your hard-earned pay-per-click campaign dollars are being put to good use. It's a small price to pay for peace of mind!
Yes. ClickReport accepts all major credit cards through our secure online payment processing system.
There are two places where you can instruct ClickReport to send you the "Daily E-mail Report": You need to check off either one of the two locations.
If you have questions about our product or other comments, simply e-mail us using our on-line contact form or call our office. Complete Contact Information can be found on the ClickReport website.
23. When I look at my Clicks Report, I see the same tag, but the referrer is different. I don't have any tagged URL's on these sites. What's going on?
When a person performs a search on Ask, yahoo, or amazon, the search engine also performs a cross search of other search engines. This can result in your ad being displayed in the other search engine. When clicked upon the link takes them to your site directly. So while the tag is from google, the referrer, is marked as the site that you came from.
24. Why do I see reported IP address locations outside of the geographical areas I targeted in my AdWords campaign?
Occasionally a Clickreport customer will see an IP address with a geographical location outside of their campaign’s parameters. This can occur when a particular IP address is linked to the service office of the ISP, and therefore that service office location is reported. Unless the users ISP assigns a static IP address to the user, it is difficult to detect the exact location of the IP address, however ClickReport is constantly working to implement the latest geo-locating technology to ensure our customers of the most exact IP address reporting possible.
By selecting "My time zone" located in the "Setting up your ClickReport account!" sign-up form or the "Update my account information" section allows the ClickReport system to adjust the reports for your specific time zone and will take into account daylight savings time. By selecting "UTC/GMT" the ClickReport system will always give the universal time code for your selected location, and will NOT adjust report times for daylight savings or any other local adjustments.
Note: To adjust the time zone for your ClickReport account change "Your Country" and "State" settings.
Subscribers to ClickReport.com can view billing history as well as print invoices for their own records. To access this information, log into your account and click on ‘Account Settings’. From there, you will be given the option to “Browse Billing History”. This feature allows you to view all your transactions with ClickReport, update current account information, and print an invoice.
You can customize the text of your pop up warnings for free by going to 'Configure Visitor Warnings' and then choosing 'Use custom HTML warning' on the drop down menu next to each of your warning tiers. To substitute the ClickReport image with your own, go to ‘Account Settings’>’Update Account Information’>Image Settings. There you can upload your own images to each of the 4 tiered warning messages.
Yes. In the same way that you put in the destination URL in your ad, you can enter a click by adding the ?crtag=text to the end of your page.
Making the text after the = unique from the destination URL in your ad ensures that you will not confuse them in the report. Use the same link to visit your site several times to get the popups to show. Just enter the link into the URL line in your browser.
There are several possible reasons for this.
- Did google reset the exclusions. Check the campaign to be sure that your exclusions are still in place. (this would be possible if your campaign has been running a long time, so ignore if it’s a short term campaign)
- Did the clicker bookmark the link before the exclusion was applied? Google prevents your ad from being shown to excluded IP's, but it does not prevent people from visiting your site with a bookmarked link.
- Rarely advertisements from Google ads will show up in search results from other search providers such as ask.com or bing.com
On a positive note, while we do see, and report these clicks, Google should not charge you for clicks made from excluded IP's or regions. I would check with your adwords rep to make sure of this.
30. The number of clicks I am getting reported from you does not match the number of clicks I am seeing from Google
There are several reasons for this, and it can depend also on whether you are getting more clicks reported via us, or via Google.
If you are getting more clicks reported via Google.
The clickers may be using links prior to your installing the crtag on your ads. (bookmarks) In this case, we suggest canceling the current links, and creating new ads with the crtag in from the start. This should invalidate the previous links and force the clicker to reacquire the links with tracking.
There is a process we refer to as "drive by" clicking. The clicker will click your ad link, then immediately hit the back button, or close the browser. In this case, we suggest moving the clickreport script. Usually we suggest putting the script at the bottom of the page right before the closing