If you are using Google Search Ads, you can add extra pieces of information to your ads, known as ‘extensions’.

Extensions are a fantastic way to make your ad stand out and give you the edge over your competitors. Google tracks these extensions too, so you can see at a glance which are working and which need improving.

You can add as many extensions as you like, and they are free to add – you’re only charged when people click on your ad.

You can add different types of extensions to your ads, including telephone numbers, contact forms, reviews, site links, and promotions.

In this article, we’ll be taking a look at the promotion extension and how you can use it to entice people to buy your product or service.

What is the promotion extension?

You can use the promotion extension to showcase specific sales, offers, and campaigns. For example, if you sell flowers and you want to promote your Mother’s Day campaign, you can highlight this alongside your standard Google Ad.

You can offer a monetary discount or a percentage discount for your promotion.

The promotion will appear as a bold label and display a price tag icon next to your ad on mobile, helping it stand out amongst the other ads.

How do I access promotion extensions?

1. Sign into your Google Account
2. Go to Ad & Extensions and click Extensions
3. Click on the + (plus) button and choose Promotion Extension. You can then enter the details of the promotion

What are the benefits of the promotion extension?

Like all extensions, you can set your promotion up at account, campaign or ad group level

• You can include an additional two lines of text to provide more information about your promotion. For example, you can include terms and conditions, or a discount code
• Google offers a list of pre-populated promotions (for example Valentine’s Day, Back-to-School and Christmas), making them easy to set up
• You can choose to show your promotion extensions on desktop, mobile or both
• You can set a start and end date for your campaign, meaning that you can set promotions up in advance and leave them running. When the end date approaches, the specific promotion will no longer be served. You can also set specific days and times – for example, if you run a pizza shop and you offer discounts on pizza on Tuesdays

The final word on Google Ad promotion extensions

Google launched the promotion extension to help businesses promote their wares for Black Friday 2017. It did not go unnoticed by Google customers, who appreciated knowing which companies had the best deals on the products they wanted!

The promotion extension is one of the best-loved extensions by Google Ads users too. This type of extension has the highest click-through rate and conversion rate of all of the extensions available!

If you haven’t used promotion extensions before, we would definitely recommend giving them a try. They’re free to set up, so you have nothing to lose!