If you are looking for an easy and cost-effective way to generate leads for your business, a lead-generating ad is a perfect choice.
A lead-generating ad on social media encourages customers to give you their details, usually in exchange for something (more on that later).
As the customer is already signed into their account, the lead generation form is automatically populated for them, making it easy for them to give you the information that you need!
You can also automatically plug the information into your CRM system of choice, saving your sales team valuable time.
You only pay when someone submits their information using the lead generating form, making it an affordable way to get more people interested in your business.
If you are interested in giving lead-generating ads a try, here are our top tips for creating ads that everyone will want to click on!
1. Give people a good reason to give you their details
You’ll want to provide prospective customers with a good reason to fill in the form. This could be anything from:
· Downloading a white paper, webinar or guide
· Entering them into a prize draw
· A fun quiz to take
· Giving them money off or a discount code
· An invite to a free event
· Access to exclusive information
The one you choose will ultimately depend on the type of product or service you sell.
Facebook give the example of a restaurant that encouraged people to join their free loyalty club, with $10 off their next visit. The restaurant received over 5,500 new members as a result!
2. Keep your form short and sweet
As with all forms, you only want to collect the information that is relevant to your business. For example, unless you are giving customers a money-off coupon on their birthday, do you really need to know their date of birth?
As a rule of thumb, the more questions you ask, the lower the conversion rate. According to HubSpot, reducing the number of form fields from four to three increases the form completion rate by 50%.
3. Make your ad stand out
Like all display ads, you need your ad to stand out. This is especially important on mobile as you want people to stop scrolling when they see what you have to offer.
Use eye-catching imagery - avoid stock images where you can, as customers may have seen them before.
Many social media platforms let you use a video in place of an image, which can help your ad to convert.
Once people have stopped on your ad, you want your copy to entice them to give you their details. Keep your offer clear and your language simple. You don’t want to confuse people into giving you their details if they are ultimately not who your product or service is targeted at.
We hope that these three tips have given you more insight into the world of lead-generating ads! Will you be implementing them into your marketing strategy moving forward?