If you're not using the Google Ads mobile app yet, we'd recommend giving it a try. It's a great way to check and make amends to your ad campaigns while you are on the go, and to keep your clients happy!

The app is regularly updated with new functionality, and at the start of March, Google introduced two brand-new features. These two features will help make you aware of changes to your Google Ads account and give you the tools you need to put them right.

Join us as we look at the new features and how they can help you.

1. Custom Notifications

Notifications and push alerts are great for keeping us up to date with the latest developments. We don't even have to be in the app in question to be informed!

In the latest version of the Google Ads app, you can now set up custom notifications about changes to campaigns.

To set up notifications just log into your app, go into settings and select Custom notifications. There you can choose what you want to be notified about.

You can select a wide range of metrics including:

Average cost per click/cost per thousand impressions/cost per view

• Click-through rate
• Clicks
• Conversions
• Conversion rate
• Conversion value
• Cost
• Cost per conversion
• Impressions
• Interactions
• Optimization score
• Phone calls
• Search impression share
• Views
• The increase or decrease rate you want to be made aware of, and whether this is over a daily, weekly or monthly period
• Which ad group, campaign or account you want the alert to apply to. You can set it so the same notification applies to multiple campaigns or ad groups if you choose
• How often you want Google Ads to check

Once you have set this up, you will receive a notification about relevant performance and status changes.

For example, let's say you have a new search ads campaign and you want Google Ads to let you know if conversions decrease by 20% week-on-week. If this happens, you will receive an alert and can log into your account to make changes.

2. Performance Insights

As well as being able to set up your own notifications, Google Ads will send you a message if there is a significant increase or decrease in your statistics.

If there is a noticeable change, you will receive an alert. If you click on this alert you will be able to see:

• A chart detailing the changes
• An explanation of the changes
• Why the change happened

You will also be able to take action to resolve the issue. Google will make suggestions as to how to make improvements, and you will have the option to apply these improvements in-app if you choose to.

You can choose whether to turn these alerts on or off in your app settings.

If you want to fully optimize your ad campaigns when you are away from your computer, download the free Google Ads app for IOS and Android today.